The problem
A tattoo studio needs more than a gallery. Clients need to understand the artist, see current work, know policies and aftercare, and know exactly how to book before they ever call.
Case study · Local service business
A direct, client-owned web presence for a Gainesville tattoo studio.


A tattoo studio needs more than a gallery. Clients need to understand the artist, see current work, know policies and aftercare, and know exactly how to book before they ever call.
cranberriestudios built a focused single-artist site around Alex Gettings: a filterable portfolio, direct call-to-book flow, FAQ, aftercare, waiver access, social links, and clear studio policies.
A fast static site that puts the work first, answers common booking questions up front, and gives the studio a fully controlled web destination rather than relying on social platforms alone.


Verifiable project facts instead of generic marketing claims.
98 / 100
Lighthouse performance
Tracked as the project performance baseline in the cranberriestudios portfolio.
64
Portfolio photos
Current tattoo work represented in the project portfolio experience.
6
Style lanes
Fine Line, Hyper Realism, Neo Traditional, Blackwork, Abstract, and Japanese.
1
Direct artist contact
One artist, one point of contact, and one focused call-to-book path.
01
Current tattoo work is filterable by style and presented in responsive image cards.
02
Clear booking expectations, hours, phone number, deposits, age policy, and consultation prep.
03
Dedicated FAQ, aftercare, waiver, terms, and privacy routes reduce repetitive questions.
04
One artist, one clear studio voice, mobile-first navigation, and a strong red/black visual system.
05
Next.js static export with no public CMS dependency in the application stack.
06
QR tooling is part of the project repository for offline-to-online studio workflows.
The case study exposes the engineering choices that support the visible design instead of stopping at a screenshot.
Custom small-business websites built for speed, ownership, and a clear customer path.